Data creates a better understanding of performance in every aspect of life. Arguably, our civilization and modern society could not exist or be successful if it were not for analytics. The indispensable dependence we have on data measurement influences all areas of our lives, from quantitative to financial. Collecting and analyzing data is essential to measure and track the success of a campaign and gauge its performance. This is where Key Performance Indicators (KPIs) come in. A KPI is a measurement overtime of the performance of a specific objective that is quantifiable. KPIs are pivotal because they provide clear goals for teams to work toward and help organizations make better decisions. KPIs are not exclusive to a specific industry and are an important strategic aspect in all areas of business including digital marketing. Where it gets tricky is when KPIs are diluted with vanity metrics. It’s important to note the difference between a vanity metric, like follower count, and a KPI. A vanity metric is data that doesn’t directly lead to a course of action and is not a clear indicator of the health of an organization. In this article we will explore a few popular examples of social media KPIs and vanity metrics.

How a generation interacts on social media is a key building block when defining how to market to a target audience. With roughly 4.2 billion active users on social networks in 2021, generational differences in the social media landscape are clearly evident.

Since 2016 I have been working with International Culinary Tours on their social media and content creation efforts. Having International Culinary Tours as a client has allowed me to create content internationally.

During the UEFA Euro 2020, which was postponed to 2021 because of Covid-19, many headline worthy incidents have occurred. The incident which drew the most attention and hogged headlines was when Cristiano Ronaldo removed the Coca-Cola bottles placed in front of him at a post-match press conference during the tournament. This piece of footage went viral immediately and shocked the world due the influence this superstar has. It’s safe to say that Ronaldo took the “fizz” out of Coke.

There’s no denying that Instagram has played an important role in the evolution of digital marketing. In this article you will learn 10 of the most common Instagram mistakes you must avoid.

A social-first digital strategy means developing a strategy that looks at social media marketing as a primary tactic and not as an afterthought. When digital marketing is done right, tactics are totally integrated. As social media continues to prove itself as a front-runner in digital marketing, it’s time that digital strategies position brands and businesses as social-first. This doesn’t mean tactics like SEO, PPC or Email Marketing aren’t important. In digital marketing everything fits together like a puzzle and the first piece should be social media. Implementing a social-first digital strategy gives you the opportunity to both engage with your potential prospects and establish a better online presence for your brand.

As social media continues to evolve, users are becoming more engaged with brands that focus on social authenticity. Creating genuine content that truly reflects the values and morals of a brand is the key factor in creating social authenticity that ultimately results in better engagement and a stronger social media strategy. That's why we decided to break down the meaning of authenticity in this article. More importantly, we discuss why it has become necessary to remain authentic as an online presence.

Whether your upcoming event is virtual or in-person, the backbone of event marketing is a strong social media strategy. Defining your audience, social channels, influencer partnerships, and generating creative content are just the beginning of a consistent social media marketing strategy. Check out this new article with 10 helpful Social Media tips to help promote your upcoming events.

Social commerce has become more than just a trend in the social media and online commerce world. With the world continuing toward more digitalization, and social media platforms becoming a place not just for entertainment, shopping on these platforms has skyrocketed. But what is social commerce?

During the 2020 annual Communities Summit Facebook revealed 1.8 billion people participate in Facebook Groups every month. This stunningly unprecedented number constitutes over half of Facebook’s monthly users. Since Facebook Groups are reporting higher engagement rates than Facebook Pages, Groups are considered the new gold mine for social media marketing. Including Facebook Groups in a social media marketing strategy is extremely beneficial.

Some of you have probably heard about the new social media platform, Clubhouse. Many are wondering about it’s safety, what make it stand out from other platforms, and if leading platforms like Facebook and Twitter are creating their own versions. We’re here to break down the unique aspects of this only audio-based platform, it’s loose restrictions on free speech, and the $1 Billion dollar growth of the clubhouse community.

Did you know Instagram has 1 billion active monthly users? With this type of competition, it’s key for your social media marketing tool kit to include Instagram hacks that help you work smarter, not harder. Get ready for some awesome tips and tricks because this article reveals 10 of the best Instagram hacks! 😎👇

We live in an age where having a powerful visual presence on social media is a necessity. In order to create the perfect visuals, businesses need to have the correct image sizes across all platforms. That's why we created the perfect size guide for businesses to boost their brands with outstanding visual content on popular platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. As social media content shifts toward visual features, our goal is to give businesses the right tools for creating their brand's content.

As social media continues to grow and provide a platform for everyone to publish their own content, it has become vital to recognize what information can be trusted and what cannot. We’re here to break down the different types of fake news, how to detect it, and provide useful tips on how to not spread misleading or false information online. We’ll explain how to properly examine news sources, fact check, and identify altered photos. With the proper information, everyone can learn to stop and ask “Is this true?” before hitting the share button on social media.

Plan your 2021 social media content with the help of this 2021 social media marketing events calendar.

In a matter of days 2020 will be gone; a year in which a global pandemic ignited the already accelerating impact of social media on daily lives. Having a clear social media marketing strategy and thoughtfully implementing trends is a sure way to stick out from the rest. This article shares a range of social media trends for 2021.

US States have begun to release their plans for reopening local economies amidst the COVID-19 global pandemic. Although each state is on a different timeline, one thing that is consistent throughout the United States is the increase in time spent on social media platforms by Americans. Instagram is on track to see the greatest gains from time spent on any social platform and it’s expected to be sustained in the years to come. Other social platforms like Facebook, LinkedIn, TikTok, Pinterest and Twitter are also seeing significant gains. Businesses, brands and influencers should prepare for a new reality, even on social media. What are these new realities going to look like?

Having trouble memorizing all the different recommended image sizes for social media platforms? Don’t worry you’re not the only one. Using the right sized images on social media is extremely important when promoting yourself, business or brand. Find below the best sizes to use on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest and TikTok.

Business is anything but “normal” at this time, but that doesn’t mean social media efforts need to pause. People are spending more time at home which means they are spending more time than ever on the internet and social media platforms. Now is the time to get innovative with social media. Here are 5 things small businesses, big brands and influencers can do right now on social media to stay top-of-mind with consumers.

There is no denying we are living in unprecedented times. For professionals, friends, families and global citizens, we’ve each come to see how the COVID-19 pandemic has reshaped our daily lives. Here are 5 social media etiquette tips during COVID-19 global pandemic to follow.